Be Cool

Nowadays, too many young people are participating in a dangerous practice called binge drinking. It means drinking alcohol to the point of intoxication, 5 or more drinks in a row for men and 4 for women. This practice is a major cause for concern. Overindulging in alcohol is actually the culprit behind a lot of health problems, and is the third leading cause of preventable deaths.

APDES, a non-profit NGDO whose main goal is to intervene with vulnerable communities and people, asked us to work with them to bring their project "BeCool" to life. BeCool aims to alert and inform young adults about the dangers of binge drinking.

We decided to go with a relaxed, non-condescending approach that shows the typical scenarios of when you drink too much - no, it's not that fun. By starting this conversation on a lighter note, we can then inform better about the real dangers to the binge drinkers health, not just to their self esteem...

You can be cool and have fun, even if you don't drink!